- The basis of SEO is keyphrases - you want Google to find your site most relevant when someone types a phrase into the search bar that reflects a need your business serves. You'll need to put some time and research into keyphrase research to get good results from all your later SEO efforts.
- Registering a domain name should be an SEO-guided activity as well as a branding exercise. Choose a title for your domain name registration that includes one of your keyphrases as well as your business name.
- You should place your keyphrases within your title tag, your description, the first and last sentences of your body text, as well as scattered throughout your body text
- You'll want to build links to your website, from all over the web. A good way to start your link building is to look at the links coming into a competitor's site, by typing Link: http://www.competitorsdomain.com/ into the Google search bar
- It is also important that these links use your keyphrases as the anchor text. You won’t always have control over this ... but some types of link building give you more than others. For example ...
- Article syndication and press release publishing allow you to specify the text you want published. They are a must for any long term online marketing campaign.
- Another aspect of search engine optimization is paid search, or PPC campaigns. In PPC you'll 'bid' for a place in the listing for your chosen keyword. If you bid the most, you'll get top spot. If you bid second-most, you'll get second spot.
- You'll need to analyse how each of your SEO tactics is panning out. Web analytics is essential for doing this - it allows you to measure the effect of any changes you implement, refine them or turn them back, as necessary.
Best Basic Online Marketing Blog Tips
Online marketing blogs often get very, very involved ... SEO is a full time industry for many of the writers, after all! It can actually be more difficult to find basic information for beginners on online marketing blogs than advanced tips. Today we aim to correct the situation, with a quick and basic collection of tips on everything from business domain name registration to link building.
