- The basis of SEO is keyphrases - you want Google to find your site most relevant when someone types a phrase into the search bar that reflects a need your business serves. You'll need to put some time and research into keyphrase research to get good results from all your later SEO efforts.
- Registering a domain name should be an SEO-guided activity as well as a branding exercise. Choose a title for your domain name registration that includes one of your keyphrases as well as your business name.
- You should place your keyphrases within your title tag, your description, the first and last sentences of your body text, as well as scattered throughout your body text
- You'll want to build links to your website, from all over the web. A good way to start your link building is to look at the links coming into a competitor's site, by typing Link: http://www.competitorsdomain.com/ into the Google search bar
- It is also important that these links use your keyphrases as the anchor text. You won’t always have control over this ... but some types of link building give you more than others. For example ...
- Article syndication and press release publishing allow you to specify the text you want published. They are a must for any long term online marketing campaign.
- Another aspect of search engine optimization is paid search, or PPC campaigns. In PPC you'll 'bid' for a place in the listing for your chosen keyword. If you bid the most, you'll get top spot. If you bid second-most, you'll get second spot.
- You'll need to analyse how each of your SEO tactics is panning out. Web analytics is essential for doing this - it allows you to measure the effect of any changes you implement, refine them or turn them back, as necessary.
Best Basic Online Marketing Blog Tips
Online marketing blogs often get very, very involved ... SEO is a full time industry for many of the writers, after all! It can actually be more difficult to find basic information for beginners on online marketing blogs than advanced tips. Today we aim to correct the situation, with a quick and basic collection of tips on everything from business domain name registration to link building.
8 Steps to a Website With Easy-Use Software
Even ten years ago, building a website was a major operation. It was definitely a good business decision to have one, but getting your site built, domain name registration and website content management system sorted was also a big investment and major project to get it going. Now, you can get a website going in a single nite … and in many cases you can do it for next to nothing! Today we check out some of the steps you'll take on your single-night journey to being your own webmaster.
- Choose whether you want your site premade or templated
There are quite a few website builders out there that include standard text and photos customised to suit your industry - so you don't even have to have your own content and images to be able to get a website up tonight! Alternatively, you can choose to use a template and upload your own images and content. - Choose your template and fine tune your color scheme
The advent of adjustable templates means that it is extremely unlikely that anyone will ever find a site that uses the same template as yours. In most, color schemes can be fine-tuned. - Upload your images and files
As long as you've optimized your photos for viewing on the web, this is an incredibly simple step. A good provider will arrange your images in a library, rather than a clunky filename ordered list. - Edit and layout your content
The HTML editing interfaces that come with website content management systems has become easier and easier to use over the years. You have an array of options similar to Microsoft Word, in an intuitive interface. You'll be able to insert dynamic elements with the click of a few buttons, such as hit counter, date and time displays and even scrolling marquees! - Fine-tune your color scheme some more!
You may have already changed the basic color scheme away from the default, but you can also individually change the colors of elements of your site using a color picker, if you've chosen the right website content management system. - Add video
Video is the new photo - and websites without it are just missing something! - Add a forum and a contact form
It sounds technical, but is easier than you think with the help of a CMS. - Optimize for discovery in the search engines
If you want your website to not only look great, but actually be seen by people, smart domain name registration is essential!
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